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How do you manage a freelance web programmer? What’s the best tool for managing a freelance contributing writer or a guest blogger? How about an outsourced mobile-app design studio? And how do you make the most out of a freelance SEO expert? Read More

In this episode of the Ms. Ileane Speaks Podcast, I share some tips and tactics that can put you on the right path so that you can start getting the visibility you want for your YouTube channel. So today, I want to do Part One of a series I’m going to call: YouTube 101 – Your Path To A Better YouTu Read More

As entrepreneurs we experience both the successes and failures associated with being a small or home business owner. Much of what we know and implement comes from our list of "hard knocks". Here are 13 "take aways" from many years as a business owner. Read More

One of the keys of social media marketing is engagement. Social media marketing is increasingly important, but it’s also hard to quantify the results. It’s also important to note that social media marketing is a long-term strategy that relies on relationship building.

If you want to boost your e Read More

If social media is not delivering the return on investment (ROI) you expect, the problem isn’t the social networks. Just as a blog won’t make money if it isn’t monetized, you can’t expect social media to generate income for you unless you are using it to drive leads and sales. Read More

As an industry, we’re at a major crossroads.

Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is a problem.

Consumers have a basic right to trust the reviews they read o Read More

Marketing brochures have the potential to be incredibly persuasive salespeople when you’re not there. This is a critique of the copywriting in two brochures with lots of tips for you! Read More

A simple run-down of the pros and cons of placing your advertising on various platforms. Short and right to the point. Read More

Phil Bienert, GoDaddy’s chief marketing officer, shares with us how their approach to marketing today is focused on understanding and communicating with specific customer segments individually –using a mix channels to do so — in order to better serve them throughout their business journey. Read More

Today’s sales funnel and sales process has changed. Sales for many of us is now more about getting buy-in versus pitching our wares. This 15 minute sales and social selling podcast introduces the new sales funnel “The 5 Stages of Consent” and also dives into how content creation is not enough to ge Read More