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Making your Software as a Service (SaaS) apps talk to each other isn’t the pain it used to be. At least, it doesn’t have to be if you follow this ebook. Read More

Your first email of the day is an announcement from management: next week, the whole team has to replace a tool you all rely on with something new. You groan and facepalm. It’s hard enough to keep up with everything as it is—you try new workflow tools all the time. As you work, you bounce between e Read More

Quality customer service—we all know it when we experience it, and we can most certainly tell when it’s lacking. If you’ve ever waited for hours listening to automated messages or had to deal with a particularly unhelpful customer service agent—and honestly, who hasn’t—then you know just how lastin Read More

It took me a while to figure out the one significant difference between being a writer and being a content marketer. But that one, teeny-tiny difference is actually huge. In fact, it may very well be the key to a successful content marketing strategy. Read More

Do the top startups build links? If they're getting traction, SEO is super important to their livelihood and future fundraising and revenue. So how are the top startups getting links, and how do their link counts change over time? Read More

One great experience can turn a customer into an evangelist. Do a quick search for “Zappos support stories” and you’ll find dozens of great stories the company going above and beyond for customers. There was the bouquet of flowers sent to a customer whose mother was ill. The time a support agent st Read More

When you’re planning blog posts, it can be hard to keep coming up with good ideas, let alone a good title.Sure, you have a couple in the pipeline, and some other topics you’re itching to write about. But looking at the calendar a couple months down the line, you’re coming up blank.
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As of January 2016, more than 100 Billion mobile apps had been downloaded from the App Store. Mobile Technology and Mobile commerce is growing very rapidly. It has changes the way we do business. Mobile Tech has redefined the way businesses interact with customers, partners and associates. Read More

In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says: “A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but normal Read More

Evielyn lays out how to create SMART systems so you can scale your business in this episode. She says that bad systems and habits are only amplified by technology. That’s why technology is not necessarily the answer to ‘getting more organised’ or ‘growing your business’ or ‘getting things right. Read More