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It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. Read More

Google AdWords offers excellent controls for advertising to ensure that you get the most value for your money. One way to do that is with setting times under ad scheduling. Google AdWords enables you to set the time for when you want ads to run. For many people, this might not seem very important, Read More

Traditional businesses often refer to sales funnels, the process by which people become customers or repeat customers. No one starts out buying your product. Instead, they start as random people; you need to move them through the sales funnel. Start by making them aware of your company, then get th Read More

One result of Google’s recent Panda changes is that Google will take backlink quality into account. Google’s web crawler finds your link with other links that it considers spammy, then your PageRank may take a hit. No one wants that, so when placing links to your site, drop the old search engine op Read More

You know the person in your social group who always talks about themselves. At a party, they’ll brag about what they’ve done. At a picnic, they’ll talk about their accomplishments. In a more humble moment, they’ll ask what you think of them. Everybody finds those people annoying. So if you really w Read More

Are you taking your targeted AdWords visitors and plopping them down in the middle of an open field? Stephen Moss, co-author of AdWords University, looks at this problem in a brief post that cuts to the actionable steps. Read More

I’ve been thinking more and more about the work place. How much stress, disease and marital problems have been rightly attributed to the long commutes, uneasily digested meeting lunches and the socially always “on” state of the workplace? It seems to me…a LOT. Read More

All of us operate in several different worlds at the same time. We may have friends from work, college friends, and many other groups. Luckily, social networks allow an easy way to keep track of everything going on... Read More

Does raising your allowed spending budge for adwords always result in increased visibility? You may be surprised at the answer in this post! Read More

Why Google+ Circles is an authentic addition to what's out there in social media tools today, and why you should care, even if you can't yet get an account. Read More