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Learn why customer service is the real product lab for your business and why what most customers aren't saying desperately needs to be heard from the less than 1% who do Read More

How to Pitch Your Business to Friends and Family: It's important to preserve relationships and protect everyone involved when tapping your family tree for funding Read More

JC Hewitt explores the cost of prospect attention in this Part II of the Attention is Expensive series Read More

What makes brands endure in new media channels? How do brands emerge victorious and thrive amidst fierce competition? This article explores these questions Read More

Stunts don’t cut it as a longterm strategy, not in social media, a format which encourages quick no-funding startups and low, low overhead. To compete in social media, you’ll just have to be yourself better than anyone else Read More

What the new movie Inception and Leo DiCaprio have in common with all successful marketing and advertising like the recent Old Spice campaign success in social media via forums like YouTube Read More

Justin McCullough discusses the basics of how to get into the mind of the prospect and sell from the prospect's perspective. A useful, brief introduction for anyone considering going into the field of sales or who needs to troubleshoot problem areas in the pitch Read More

We can't all be doing it wrong...can we? Mark Brimm explores how certain gurus seem to think so, and why it IS possible to differentiate a bit more than the now-laughable "you're doing it wrong" attitude when consulting people on how to integrate social media into an overall communications strategy Read More

Francisco Rosales shares eight power tools you could use if you want to turn your blog into a profit center. The total cost per month is under $100 Read More

Insightful look at how marketing strategies are subject to the basic economic laws of supply and demand, and what that should tell you about your currently employed marketing strategy Read More