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Where does the line between private and public in social media finally fall after all the hype and hoopla are settled? I’m betting that the longer you’ve been on social media, the more likely you are to draw a line hard in the sand. Read More

Justin McCullough relates sales to the job interview. Situation, Task, Action, Results, see how the STAR Method can drive your sales up. Read More

Most of the advice that you’ll read on internet marketing stresses the importance of reacting to existing data. JC Hewitt explains why anticipating consumer behavior can be a profitable strategy. Read More

Have we focused too much on the exotic at the behest of the Vaynerchuks and Ferris's of the social media world? What follow is an article about passion vs. core values, and why passion may not do justice to the freedom that social media and the specialty niche economy presents. Read More

Is your social network make your business as accessible as it really ought to be? The answer is different for everyone, but many of us seem to make it too difficult on the networks many leads would otherwise come through. Justin McCullough explains. Read More

Offering value in a recession is more about time frames than about brands and prestige. As people learn from recessions to cut corners and save on fun, you should learn how to meet that need. JC Hewitt explains how. Read More

When it comes to building something lasting, engagement is half the battle. What to do with those numbers becomes a thinking exercise and a matter for traditional marketing concepts Read More

Five basic personal weaknesses and how to turn them around in order to be an effective sales person Read More

How to engage with social media and actually get results requires real online marketing planning. JC Hewitt explains how in this Part III of the series "Attention is Expensive" Read More

Marketing podcast with Rick Perreault and Oli Gardner of Unbounce (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Landing pages, those web pages you create and use to entice visitors to take a single action, have come a long way in terms of functionality and use. Internet Marketers have used them for years and with the introduction of services and practices dedicated to the use of these tools every small business can benefit from using highly optimized landing pages. I’ve been on a bit of rant about this topic so see the related posts below for more Read More