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Is there a switch you can flip to become an entrepreneur, or is it hardwired into your personality? Candice Landau takes a look at the different types of entrepreneurs, and believes there are five key ingredients that every entrepreneur shares. Read More

Exit strategies related to startup funding are quite often misunderstood: The “exit” in exit strategy is for the money, not the startup founders or small business owners. The company brings in money and the investors get money out. Read More

Most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could get existing customers to do your marketing for you? If you have a good reputation and a loyal clientele, you can get the people who already love your products to market them for you. Read More

If you own a brick-and-mortar business, or are thinking of setting one up, you’ve likely seen plenty of reports that imply the future of shopping is online and that it is also ‘mobile’. You’re right to be concerned about what this means for your business, but perhaps not in the way you may think. Read More

Fill in the blank: "I wish I knew ______ before starting my business." To give you a few business tips, we asked several entrepreneurs, including Kelly Costello, who was featured on ABC’s “Shark Tank,” to tell us what they wish they’d known before they started their businesses. Read More

1) Learn from other people’s mistakes. 2) Failure is one of the best teachers. 3) Listen to your customers. 4) Pursue your passions relentlessly. 5) Listen to what your ego wants. 6) Do it. Start now. Read More

Sales forecasting is much easier than you think, and much more useful than you imagine. It’s not about guessing the future correctly. Instead, it’s about assumptions, expectations, drivers, tracking, and management. You review and revise your forecast regularly... Read More

With three quarters of venture-funded startups failing to succeed, how can you make sure that your new business won’t be one of them? Here are 25 tips to help you land in the lucky 25 percent... Read More

Because there is no definitive guide to pricing, rather than create my own list, I believe you will get more out of considering what the price you choose will mean for you and your business, and how it will play a key role in terms of attracting your target audience. Read More

The market analysis is one of the most important parts of any startup strategy. Do it right, and you will have a clear idea of the path down which you are headed. A good market analysis will enable you to lure investors, sidestep pitfalls, and most importantly, attract customers. Read More