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4 Great Cloud-Based Services for Graphic Designers

Cloud Storage for DesignersThere’s no shortage of cloud-based storage services for businesses and individuals. There are the perennial heavyweights such as Google Drive and iCloud, and then there are some lesser-known services that have found th Read More

How To Use PPC To Dominate Local Search

Anybody in online marketing can tell you that Pay Per Click (PPC) can work for you, but unless you know how to use it to your advantage, and how to properly market using this method of advertising, you might wind up spending a lot more than you would like Read More

Why Should You Use Amazon To Sell Your Products Online?

Online retailers seem to have a love hate relationship with Amazon; either embracing it as a sales tool or fearing it as a profit suck. I see many young online entrepreneurs fear Amazon for cutting into profit margins, and that attitude is Read More

There is a direct link between user experience, marketing goals and your web design. The type of web design that you choose will drive your consumer's experience, and your design should make sense for your website's purpose. User experience requires that an e-commerce site should not have the same Read More

No doubt, inbound marketing is the trending marketing term of late. Many small businesses know that they need and want to implement it, but often without a true understanding of what inbound marketing really is. The focus of inbound marketing is to bring customers in by providing information that t Read More

Is your website as effective as it used to be?

Considering that the number of sites online has doubled in the last two years alone, chances are that it is not.

It might be time to redesign your website to better appeal to your customer.

Even the way that the search engines evaluate sites h Read More

It’s surprising how many online retailers are still unaware that come January 5th both UPS and FedEx will be calculating shipping rates based on dimensional weight. This is going to come as a big shocker to these unsuspecting storeowners, raising shipping costs up to 50%. Read More

If you’re a blogger, you’re probably familiar with some of these accompanying hurdles:

• you have to gain a loyal following
• you need to be a content machine with frequent and relevant posts
• and you should include visual elements in as many pieces as possible Read More

Tis The Season: Give A Little and Earn A Lot of Customer Loyalty

Reciprocity, or what I like to call the “favor principle”, is an element of social psychology that is very important to understand when running a business. It basically involves the feeling and response someone gives when shown an Read More

Your sales have proven to be following a steady trajectory, and you see big things for your business in the not-so-distant future. But the excitement can give way to trepidation when you start to think about how to fund this next leap. Continuing to grow will require more personnel, inventory, spac Read More