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Within the art comes a lot of human decision-making fueled by data, intuition, or speculation.

Quality of data, degree of intuition and amount of speculation can determine a digital marketing campaign’s success.

But let’s face it, there are some bad habits that exist despite our best form Read More

What? Readers aren’t here for my articles…

By now, it’s old news that the majority of Internet users are not here for the articles. When Slate asked Josh Schwartz, a data analyst from ChartBeat, to look at how users scrolled through Slate’s articles, he found that within a few hundred words, mor Read More

Still struggling to generate any sizable amount of traffic to your website?
You can publish the most informative, well-written content in your respective niche, but it’s going to help unless people actually see it. The good news, however, is that you can increase traffic to your website by followi Read More

Goal Types

Google Analytics lets you define four different goal types:

Destination. A specified web page loads. Most commonly, this is the “thank you” page at the end of an ecommerce transaction but could also be the page that appears once a site visitor submits a contact form for a lead Read More

By some estimates, upselling and cross-selling is responsible for generating more than a quarter of online retail revenues.

When it comes to the where of trying to entice customers to spend more than they originally intended, sellers have a number of options and each offers a variety of potentia Read More

Most webmasters upload images to their website or blog without taking the time to properly optimize them. Even if the image “looks” fine, tweaking just a few basic elements can prove helpful in encouraging higher search rankings while promoting a better experience for the end user.

So, what’s th Read More

“Micro-moments occur when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something,” Google said.

Local business owners can capitalize on this mobile-inspired, micro-moments trend by Read More

What is upselling?

Upselling is when you persuade a customer to buy a more expensive item or upgrade a product or service to make the sale more profitable.

It’s something all online businesses should consider. As with cross-selling, not attempting to upsell when the customer is already in a Read More

Make Your Website More Trustworthy With These Elements

Do visitors trust your website? You can’t expect to run a successful online business if visitors are uncertain about your website’s intentions. Thankfully, however, there are simple ways to create a more trustworthy website, which we’re goin Read More

Whether you're looking to boost sales, create stronger brand awareness, build a strong following, or just make your business known on the web, Facebook Ads can help. The social media giant originally launched its advertising platform in 2012. Since then, it has grown into the most popular and effec Read More