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Part of my job at Econsultancy is collating digital marketing stats from across the web each week, and one of the most frequently cited points is that a rapidly increasing share of total online activity is happening on mobile devices.

This trend towards mobile is set to continue in the coming y Read More

Who doesn’t like a deal? Who doesn’t like to pay less than what everyone else is paying for the exact same item?

Coupons have been in existence since the dawn of the Modern Age and for good reason – they work.

This is no less true, and perhaps even more so, in the Ecommerce Age. Using coupon Read More

Is your website failing to gain any real traction with visitors? Lack of engagement is a serious issue that will cost you traffic and ultimately sales. If visitors aren’t “engaging” on your website, you simply won’t generate sales or leads. So, how can you make your website more engaging? Read More

Google says there are now more searches using mobile devices than on desktops, including laptops. And last April, with its “Mobilegeddon” deadline, Google forced us to ensure that our websites were mobile-friendly.

We know our website needs to adapt to a mobile environment, but how do we make su Read More

Lately I’ve been hearing some horror stories related to Adwords PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser.

To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Read More

“Mobile-friendless” is the word of the year for webmasters – well, it’s technically a compound a word. Google announced earlier this year that it had updated its search ranking algorithm to boost the ranking of websites that cater to mobile users. So in other words, if you have a mobile-friendly we Read More

Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original.

Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller and brand websites.

In this Read More

For today’s search marketers, the content expansion process has created an overwhelming obsession with fresh content. People have been working under the impression that producing fresh content is the only way to really help websites succeed.

However, the downfall of these surges in an already fa Read More

Amongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one.

To a certain extent, it has some value. At least, as far as the intention goes. I’d much prefer that sites concentrating on creating content tha Read More

Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google Adwords and Bing Ads, they can create custom ads while targeting specific keywords that are relev Read More