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The holiday season is officially here, which means millions of consumers will be pulling out their wallets (or purse) to buy those “hot” gifts. As a small business owner, you should capitalize on the holiday shopping trend by creating a sound online marketing strategy. Doing so will allow you to re Read More

Paid search and PPC: a super accessible beginner’s guide

Presenting a guide purely for the individual just entering the crazy world of search marketing.

This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acro Read More

With Small Business Saturday taking place this weekend and Christmas, Chanukah, and other winter holidays following closely on its heels, retailers are pulling out all the stops to get traffic to their websites, footfall into their stores, and, most importantly, dollars into their registers.

We Read More

So you’ve deliberated, cogitated and digested to the point that your performance marketing strategy is like a finely oiled machine.

Spend goes in at the top and leads and sales come out at the bottom.

You can plan your marketing budgets down to the nearest penny and just open your laptop to w Read More

It’s estimated that nearly one in four people worldwide are active users of social media. Brands that fail to utilize this tool as part of their marketing strategy will get left in the dust by their competitors. So if you’re struggling to generate (or maintain) a presence on social media, we have s Read More

As an industry, we’re at a major crossroads.

Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is a problem.

Consumers have a basic right to trust the reviews they read o Read More

That’s kind of a loaded question, but if you’re just starting out with Adwords how do you know which Adwords campaign type is right for you?

Google Adwords

When advertising using Google Adwords, one of the many decisions you’ll have to make is choosing a campaign type. There are several diffe Read More

Optimizing your landing pages is absolutely essential to boosting your conversion rate — the number of website visitors who ultimately become your customers. A landing page is a specific web page on which your prospects “land” after clicking on one of your ads.

Each landing page must be congruen Read More

It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? An afterthought.

Some brands are already airing holiday-themed TV spots or putting holiday decorations on display in-store. The holiday season Read More

Backlinks play an important role in where and how websites rank in the search engines. Google, Bing, Yahoo and even some of the smaller second-tiered search engines use them as a ranking signal. If you are hoping to optimize your website for a higher search ranking, though, you should focus on acqu Read More