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What are ‘Nofollow’ Links and Do They Offer any SEO Benefit?

If you’ve performed any search engine optimization (SEO) work in the past, you may have come across the term “nofollow” being used to describe backlinks. Some webmasters and marketers avoid these links altogether, assuming they offer l Read More

I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I update consistently and share with my team. Here are 11 of my favorites, to share with you.
2015 Social Media Tactical Plan

This planning guide helps you document goals Read More

Are These Contributing to Your Site’s High Bounce Rate?

A high bounce rate is a serious problem that webmasters must address. Unless your website serves as a “gateway” to another website, you should work to keep your bounce rate as low as possible. Today we’re going to reveal some of the most co Read More

For publishers, few topics are as pressing as the rise of ad blockers.

And for good reason: ad blockers are disrupting publishers’ ability to monetize their content through the model that was largely responsible for fueling the rise of online publishing in the first place.

With the industry c Read More

Trends in Digital Storytelling for Search and Social Media

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Read More

The number of people who like your Facebook Page is a direct measurement of its success. The more likes it receives, the greater the engagement. And with a large number of followers, you’ll have an easier time promoting your products and services on Facebook. But convincing users to like a Facebook Read More

Local businesses know they have to post on social networks frequently, to stay engaged with fans and followers. However, it is a task that often gets put on the back burner or, worse, overlooked entirely. Using a social media calendar can help alleviate this problem.

Below, I discuss what a soci Read More

I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally.

Here are several suggestions for ways to keep visitors from leaving y Read More

Here’s a fun fact that will make you feel old: October 23, 2015 marked the 15-year anniversary of Google’s pay-per-click (PPC) advertising network. Since then, the search engine giant has made countless changes to Adwords, enhancing the service for the millions of business owners and marketers who Read More

Over the years, what makes a positive user experience and what will drive conversions has changed dramatically.

10 years ago, banner ads were all the rage and offers for a free laptop actually drove customers towards a particular brand. Today’s online customers are much more sophisticated. They Read More