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Bounce rate is defined as the percentage of visitors on a website or webpage who leave without accessing a second internal page. A bounce can occur when a visitor exits his or her web browser, clicks the “back” button, times out, or clicks an external link. Generally speaking, a high bounce rate is Read More

It’s no secret that backlinks play an important role in where and how websites rank in the search engines. Google, Bing, Yahoo, and even the second-tiered search engines all use backlinks as part of their search ranking algorithm. But not all backlinks are made equally, which is why it’s important Read More

It’s not surprising that what people are saying about your business online can dramatically affect its prospects.

But despite the importance of customer reviews, many businesses still struggle to get their customers to say nice things about them and their products or services.

While some comp Read More

Keeping up with small business social marketing techniques and trends can be time-consuming. There are thousands of blogs that you could follow, to get advice. The problem lies in deciding which ones best suit your needs.

Here are nine blogs that I believe qualify as the “best” due to their cont Read More

Google Adwords Introduces New ‘Customer Match’ Targeting

Wouldn’t it be great if you could target specific users with pay-per-click (PPC) ads based on their email address? Well, this may soon become a reality thanks to a new feature that’s being added to Google Adwords. Read More

What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you megalomaniac.

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But then, if you don’t rank first on the SERP of Google… wait… if yo Read More

Do your content marketing efforts need a boost? Contributor Wojtek Mazur discusses how to identify and court influencers to help amplify your message. Read More

Creating a sense of urgency in the customer’s mind can be a great way to increase online conversions. There are a number of ways to do it: a cut-off time for free delivery, a message advising that stock levels are low, or limited time sales promotions.

Here are some great examples of e-commerce Read More

Most business owners are already well aware that they need a mobile-friendly website.

It’s no longer simply the information provided by a site that matters to prospective customers and to Google, it’s how that information is presented.

Poor presentation, as well as a dearth of information, ca Read More

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines.

And yes it is a rather nebulous term. Read More