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Is it true that, right now, you are facing some difficult problems?

You are probably facing some financial problems, some sort of relationship problem, and an annoying health problem.

Don’t worry too much.
We all are!

What constitute the major causes of your problems?

There are three Read More

So you are starting a business - Great!

Where are your customers going to come from? How will you build your customer base?

The chances are you have put massive amounts of energy and time into developing your product, service or solution but have you developed a plan for generating revenue? Read More

It used to be that if you were going to make a large purchase like a piece of heavy duty machinery or a car, the information that influenced your decision the most was obtained from face-to-face interactions with sellers or info you learned at trade shows. But all that has changed as the Web has be Read More

“In the end, you make your reputation and you have your success based upon credibility and being able to provide people who are really hungry for information what they want.” – Brit Hume

Credibility is one of those things in life that can take years to build and only moments to destroy. With you Read More

We’ve been doing a lot of re-branding exercises here at Effect lately. Our graphic designer has been testing multiple new logo concepts. Yesterday he printed out some logo variations and taped them to the wall for us to look at and give feedback on.

I found myself looking at the logos differentl Read More

Most people online try to sell things is through manipulation. Call it what you like. Black hat tactics, knowing how to close, power selling, NLP, mind tricks... Read More

Here are seven ways you can ensure you never run short of ideas for your blog writing campaign.
Read More

Sales is a profession that’s greatly misunderstood and derided, yet all business pivots on its existence. “Sales Men” are commonly thought to be shallow fast talking hucksters. Read More

You must optimize, they say. No matter what you do, if you have a website you must optimize your content. You should mind your writing, you should pepper them with keywords and before that you must know what your killer keywords are. Read More

How not to comment on blogs. Not Using Your Name You should always comment with your name, at least your first name. Read More