Marketing guru Seth Godin suggests "flipping the sales funnel". Instead of putting prospects in at the top of the funnel with the hope of getting some commissions at the bottom, flip the funnel, make it into a megaphone and let those who already love your product promote it for you.
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ShawnHessinger voted on the following stories on BizSugar
Flipping the sales Funnel
Posted by ShawnHessinger under MarketingFrom http://www.youtube.com 5425 days ago
Made Hot by: tuckerleroy on June 23, 2009 1:23 pm
Are You Who You Say You Are? Time for a Reality Check
Posted by SkipAnderson under SalesFrom http://blog.sellingtoconsumers.com 5426 days ago
Made Hot by: patm on June 23, 2009 11:29 pm
2009 I almost half over. Isn't it time you take a realistic look at you?
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Marketing more human, more computerized
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5426 days ago
Two parallel trends in marketing: (1) social media, which makes marketing more human, and (2) marketing automation and algorithmic marketing, which makes marketing more computerized. How do they converge?
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Building successful business relationships
Posted by ShawnHessinger under Self-DevelopmentFrom http://www.avc.com 5426 days ago
Made Hot by: q4sales on June 27, 2009 4:54 am
Venture Capital investor Fred Wilson talks about what he's learned from both marriage and business about building relationships.
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A Random Walk Up Sales Street
Posted by SellBetter under SalesFrom http://www.sellbetter.ca 5426 days ago
Made Hot by: shanegibson on June 23, 2009 3:39 pm
A weekly round of observation, stumbles and bumps while strolling up both side of Sales Street.
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Promoting your business with a free online radio show
Posted by ShawnHessinger under Online MarketingFrom http://clickforclients.blip.tv 5426 days ago
Made Hot by: on June 22, 2009 4:20 pm
Promoting your business with a free online radio show is easy using available online tools. In this video, Andy Renk of ClickforClients.com shows you how.
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How to work with business mentors
Posted by ShawnHessinger under Self-DevelopmentFrom http://www.feld.com 5426 days ago
Made Hot by: on June 22, 2009 4:20 pm
Venture capital investor Brad Feld gives advice on how to work with business mentors. Though he is primarily focused on the IT world, his suggestions can apply to many industries.
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Is your business remarkable?
Posted by ShawnHessinger under MarketingFrom http://www.sethgodin.com 5426 days ago
In the introduction to his book Purple Cow, Seth Godin talks about what it takes to make a company remarkable. Does your company, business or product fit this description?
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How to Become a Software Reseller
Posted by ShawnHessinger under TechnologyFrom http://www.fastcompany.com 5427 days ago
This article from Fast Company talks about how technology professionals can become involved in reselling software and makes suggestions about the kinds of long term service agreements with customers that can make a business like this profitable.
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Starting a business during an economic downturn
Posted by ShawnHessinger under NewsFrom http://www.youtube.com 5427 days ago
Made Hot by: zanedillon on June 22, 2009 10:08 am
Think starting a business during an economic downturn is a bad idea? Maybe not, according to this story from The Economist. Though it focuses largely on IHOP's initial startup during tough economic times, there is also an interview with an expert and a survey of successful businesses that started during lean years.
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