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One of the biggest challenges I find clients have when trying to get more referrals is that their referrers (the people they've asked to introduce them to someone) struggle to make the introduction sound attractive to the potential client. By developing offers which your referrers can make to their clients, you change the relationship from doin Read More

It's not breaking news that the citizens of the Internet love some humor. But the things that end up being the most humorous aren't necessarily tied to any one product or brand. So can you intentionally use humor to drive awareness and create affinity? A note on "viral" content -- Let's get something straight: viral is a result of othe Read More

As a manager, your prime responsibility is to get things done through people. Therefore, communication is your most vital management tool to be an effective leader. Read More

Recessions are the best time to take chances, make that leap, and truly reinvent your business. When times are good it is all too easy to keep doing what “works”. But when times get tight that's when businesses can dig deep to find long-lasting success. Read More

Consumers are stepping up support for local businesses. Are you missing out on support from your local community? Read More

Point One: Social Media Works Frank Reed presents two examples in Twitter, Local Business and Results: Naked Pizza, where an exclusive-to-Twitter promotion brought in 15% of the day's business, and... Read More

Your company needs both SEO for its Website and paid click adds to bring in customers according to Web marketer Tom Pick. Find out why. Read More

Steve McKee of Business Week talks about identifying your customer base and forgetting about trying to please everyone. There are some good points here about niche marketing but it may be a good idea to avoid positioning your product before you find out who really wants it. Read More

USA Today columnist Gladys Edmunds gives advice ranging from business management to outsourcing to spending more quality time with family for work weary entrepreneurs. Read More

The managers of local Bloomsburg restaurants voice their concerns about dealing with the current economic state. The general consensus: "We'll make it through!" Read More