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Among the most common practices of businesses as far as determining which commodities will be demanded by the consumer market are that of making the basic needs of man, such as food into an easier way of attaining them. Such has been the mission of most consumer good companies, developing ready to eat food in the most compact manner and making the Read More

Whether you are looking for a job or running a business, giving out business cards is crucial to marketing your skills or services. Even as a job seeker, develop the mindset of running the business of YOU, Inc. Business cards speak volumes about who you are, what you offer and how serious you are marketing YOU, Inc. as a business. Oh! So, you have Read More

In this post, I'll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy — for those who simply want to get their toes wet, as well as an advanced strategy — for those who want to spend a bit more time and go a bit deeper in their socia Read More

It may be easy to forget in an age of blogging and social media, but e-mail remains an effective way to market online and to grow a small business or startup franchise with limited resources. Gail Goodman makes some suggestions in this article from Entrepreneur.com posted in the Microsoft Small Business Center. Gail points to the key aspects of gr Read More

By keeping things as simple as possible, you will get better results in your marketing . Read More

Though opportunities exist for outsourcing many functions in small to medium sized businesses to China, especially manufacturing, care must still be taken n exploring these options. In an article for Small Business Review, writer Gary M. Stern suggests careful investigation to avoid unscrupulous suppliers and careful research to be sure your busin Read More

Well-known Venture Capital investor Brad Feld wrote these tips for a book on startup back in 2004 and also posted them on his blog. Though some are arguable, especially for those who practice part-tome entrepreneurship since Brad seems pretty firmly behind the idea of being a full-time entrepreneur, the tips are still interesting. They are also re Read More

Small business will see an increasing market among consumers in China for a wide variety of products in the near future. Alan Gershenhorn, president of UPS International, who has obvious interest in this growing market, explains in an article posted at Small Business Opportunities online how by 2025, by some projections, China will be the largest Read More

A key marketing decision, given the multitude of techniques available, is the choice of promotional blend needed to communicate with the target audience. For the marketer, a careful approach is needed when deciding how to communicate and how to showcase your company. Social media might prove powerful, but so far, advertising in traditional media h Read More

Clarity is the first step of powerful collaboration. Here is a five-step process I came across earlier this week that makes a lot of sense (By Rachel Kellogg) Read More