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I had a driveway moment this morning in the Panera parking lot. I was just about to turn the ignition off when Scott Simon (NPR Weekend Edition Host) mentioned that his next interview was going to be with Jared Cohen, the State Department's point person on social media and youth issues. This interview took place in Mexico City, where Jared is cu Read More

There are so many ways to keep in touch and it is essential for marketing your business and brand. The question is what is the right way for your customers? What may be ideal for your business may in fact be turning your customers off? Read More

Technorati has started to share content from their annual state of the blogosphere report. These stats support many of the reasons your small business should have a blog. And, despite the explosive growth of real-time services, there remain far more reasons you should blog and not just Tweet. Read More

Every small business wants new customers, but when is it time to draw the line and cut loose a problematic client? Save the drama for the stage by reading this rundown of the 80-20 rule and brief code red client description... Read More

Maid Brigade, A veteran-committed franchisor out of Atanta, has announced the six "Franchise Giveaway" finalists... Read More

Here are the five areas where growing businesses most often trip up in their marketing efforts, along with tips on how to correct course. Read More

When a friend of mine needed to replace his computer last week, the sales person happened to mention that since he was buying the computer for his small business, and it cost more than $1,000, he could claim an extra tax deduction on the purchase. This tax break forms part of the Australian government's economic stimulus package, and although I'd Read More

Well, we might have known the debate over small business social media use wouldn't end quickly. In a recent post on your online column "The Social", Caroline McCarthy again questions whether small businesses that use social media are less than objective about its value. Needless to say, so are those peddling social media services. And that's O Read More

The marketing plan Treasure Hunt is when you conduct an analysis, looking for that little treasure or gem that will help you gain the edge over your competitors, attract and retain key customers and find opportunities to grow your business. Read More

It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don't do some careful planning, you can easily find yourself spending thousands of dollars with little to show for it. Read More