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International selling is harder than selling to clients in your own country. Here are 12 reasons why international salespeople have a more difficult task selling to different cultures. Read More

While many business owners are blaming the recession for their financial problems, Orrel is actually crediting the slowdown (and being laid off) for her success--and she's not alone. Despite the downturn, startups are popping up around the country, as recently laid-off workers turn from seeking employment to launching their own businesses. Read More

Fortunately, it's starting to feel like the wave of social media hype has crested and small businesses can turn their attention to understanding social media “best practices” rather than obsessing over next week's new tool. Today's greatest small business opportunity awaits those who learn to skillfully blend the awareness creating, automating, Read More

Amid the endless pronouncements about social media often shortened to "social" these days by consultants trying to sound like they know what they are talking about is the reality that social media is not a solution, or a sure bet. Here's what social media can't do: Read More

International business blogs are great hubs for businesses to connect with their international audience if you use the right blog promotion tactics. Here is what I do to successfully promote my business abroad. Read More

You've heard them all before. Some companies say they're the best this or the highest quality that. Some companies use marketing claims to say they're the best price or the proven choice among moms. Whatever claim you want to make for your small business, make sure you can back it up. Read More

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of an effective brand-building strategy. Cher Murphy, president of Cher Murphy PR, suggests these eight proven tactics. Read More

Angel investors are still out there, but now they're more specific than ever, seeking better deals with lower risks. Find out if your small business idea qualifies under these new informal guidelines for angel investing... Read More

What to do with all of those business cards you keep collecting at events. Read More

The great thing about owning a small business is that we can all learn from each other. In this interiew with Rebecca Derrington, founder of SourceBottle she shares her experiences with her new business, including marketing lessons learnt. Read More