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5 Steps to Avoid Costly and Preventable Hiring Mistakes.You can’t run a successful business without the right employees. Whether you’re big or small — especially in the present business environment — even one “bad fit” employee can quickly grow into a seriously expensive mistake. Fortunately, there are several excellent ways to soundly evaluate and judge a prospective new hire. Read More

Marketing podcast with Andrew Mason (Click to play or right click and “Save As” to download – Subscribe now via iTunes

This week’s guest on the Duct Tape Marketing Podcast is Groupon founder Andrew Mason. Groupon is a very unique service that allows individuals to collectively buy discounted, local products and services as long an enough people do it. Read More

Still under the gloomy financial crisis, many major brands and companies were forced to scale back their marketing budgets in 2009. However, the minority saw this as an opportunity instead, allowing them to maintain or even grow their adspend to take advantage of reduced media costs.
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Your effort will make or break your sales career. So will your knowledge and skill and ability to add value to your prospects' lives. So will your ability to create trusting and genuine short-term and long-term relationships with prospects, customers, managers, and suppliers. But, perhaps more than any of the factors above, this prospect type will have more to do with your career success than
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There is an amazing number of people in the world who imagine that the law of selling (and business in general) is that one must make a profit by getting an advantage over other people. As a matter of fact, the very opposite is the case. Read More

I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More

Online business professionals have to deal with issues which can have a huge impact on their success. Here's a look at how a golden touch mindset can help you find the traction you need to move your business forward. Read More

When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their busines Read More

What has been our biggest learning in our attempts to drive adoption of Social Media inside the corporation? Social Media is about People, not about Tools. Read More

Tap the power of photos to market your local business online.

7 low-cost, yet effective ideas you can use to make your local business “Picture Perfect” online. Read More