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Google introduced Google Starred Results and what does this mean for search engine optimization and search engine marketers? The basic idea is, searchers can now ‘star’ items that appear in search results and when they conduct the search again, all the starred results will appear on top of all other search result items. Read More

If you don’t know how to negotiate the right way, you don’t know how to negotiate at all. Are you the person who always gets their way, no matter what? You are a horrible negotiator. Do you offer your best deal right off the bat, only to get cut down even further? You too, are a horrible negotiator. Read More

At any size, public relations is essential for a company's success. As a small company, PR can seem daunting and a luxury for larger companies who can afford it, are already experiencing some WOM (word-of-mouth) or buzz, and who are already making profits. While it may be easier to perform PR tasks with larger budgets to play with, public relations is something small businesses should definitely Read More

Are you making this common mistake with your email newsletter? It seems like everyone is. And it's a simple thing to fix. Read More

Your business is feeling the crunch this year — and your marketing budget is dwindling as a result. We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. Here are some of the best ways to use social media and word-of-mouth marketing to gain a competitive advantage in this tough economy. Read More

How would you describe culture in one word? Here are some great definitions of culture taken from Cross-Cultural Twitter Interviews of cross-cultural and international people on Twitter Read More

Sales is about creating positive outcomes for others. In order to create these positive outcomes for others, the salesperson has to have both the desire and the ability to do so. Take these actions to demonstrate that you care! Read More

When creating an employee benefits package for your small business, competing with huge companies may not be possible, but be sure you have the basics that employees expect. At least keep up with other small and growing businesses and what they provide employees. And think about some special perks you may be able to offer that set you apart. For more, read "Standard Benefit and Employment Package Read More

All businesses must comply with federal, state, and local requirements to legally operate in the United States. While these compliance requirements can protect your business name, you may want to take further steps to safeguard your business name. Read on to learn more about different types of business names and how to protect them in your locally, nationally, and internationally.

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I'm a bit late posting this but would love to get a discussion going on this topic in the bizSugar community. Gov. Ed Rendell of Pennsylvania and Gov. Arnold Schwarzenegger of California were interviewed by ABC recently and among comments about the health care debate and a jobs bill invariably started talking about how to repair the economy. It often amazes me that businesses, particularly small Read More