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Web video will increase your business and with cheaper hosting and production options, it must now be a necessity, says smallbiztechnology.com. Products like Brightcove are making hosting your own video even easier but I think the cost is still a bit steep compared to other available online options. We'll have to see where online video goes in the future but my instinct is that it will become mor Read More

"You probably spend way too much time researching the “best new ways” versus how much time you spend on trying things out. I advocate that you break out some budget and time for experimenting in lieu of spending huge chunks of money and time on research. Read More

Easy-to-identify measurements as indications of success in building the brand to top of mind to the general search and social media public. Read More

If you crack open most entrepreneurship textbooks, you’ll find that they talk a lot about how entrepreneurs finance their businesses. Because these books are targeted at students in courses that focus on the creation of high potential businesses, they spend a lot of time discussing venture capital, angel investing, and other sources of external equity capital. As a result, they don’t describe ho Read More

Everyone is talking about cloud computing these days, but what is it really, and why should chief executives care? It offers great opportunities for just about any business--if handled right. Here's an article on 5 things that you as a business owner should know about cloud computing. Read More

Here it comes… 2010! As an entrepreneur you can try to find a reason to celebrate the new year, or make a reason. I suggest the second option, and here are 83 ways that you can get started with. Read More

The difference between success and failure has nothing to do with what we can do and everything to do with what we will do. This is nowhere more true than in sales... Read More

Tips and tricks to help you get better service from your next call to technical support. You might even get your problem solved. These are the trade secrets of how we pros get right to the point when we are trying to resolve an issue on the clock for a client. Read More

One of the best things about marketing is that you can gain ideas from a variety of areas and the festive season is one of them. After a hectic year for many of you this is the last week before taking a well deserved break.

Here are 5 simple marketing lessons from the festive season you can apply to your business in 2010.
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As the New Year approaches, you might be reflecting on how you spent your marketing budget in 2009, and what you might change in 2010. Chances are you’ve spent some of it with Google Adwords. Search marking is a critical first step of online ad buys. But with only 5% of pages views on the web come from search, there is likely some room to get a better ROI by diversifying your online ad strategy. Read More