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Social media marketing does not have to be rocket science. Many people make it more complicated than it is and tend to shy away from it. They know that they should engage, but still fundamentally do not understand the intricacies and as such, they are missing out on a whole new way of communicating with their clients and would-be prospects. Read More

We’ve been talking about the coming of mobile marketing for a long time now. I remember talking about it when I was doing work for one of first PCS carriers, Aerial Communications (now owned by T-Mobile), back in 1995 of so.mobile version of blog

Mobile marketing has taken far longer to evolve than people imagined, but I believe we are on the doorstep of an evolution in marketing that will riv Read More

World-renown coffee chain, Starbucks, is launching a new loyalty program for 2010. Starbucks has struggled to maintain loyalty programs in the recent past, due to customer groups and their continued efforts to try and bend the rules to their favor. Read More

Sales-based sites are where SEO really comes into its own in terms of return on investment, and it literally is the case that even the smallest tweaks can result in real increases in revenue. So here are seven ways to help transactional e-commerce sites boost their search rankings... Read More

Personal blogging is pretty easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writers block. Here are 30 ideas for topics you may have never considered including on your online store's blog. Read More

One of the biggest challenges salespeople face is reengaging stalled prospects. There are many reasons that deals stall, but they can be boiled down to two primary reasons: no planned objective for the sales call and/or not enough value created during the sales call. This post covers three ways you can reengage a stalled prospect. Read More

From the Cloud Computing Journal, here are five ways cloud computing can benefit your large or small business. Of course, a big part of the equation will be the amount you save in deploying new software, tools and features versus the amount of these features you are able to take advantage of while operating your core business. Certainly, it will also depend on how many systems you need and how of Read More

Find out why (some) old school marketing tips still work in the age of digital marketing. The key? Persistence, and knowing when to keep going and knowing when to quit. Read More

Do you have these ten traits? Maybe a sales career should be in your future. This list will help you decide if selling is right for you. Read More

Well another year has come and gone and we await the start of both a new year and a new decade. It’s amazing how fast the last one has passed. They say the older you get the faster that time passes you by. So far that old saying seems to be coming true.

The commercial white paper medium has seen its share of changes in this past year, mostly due to the advent and growth of Social Media. This c Read More