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Michael Dougherty reflects on the impact, or lack of, creating a trackable effort to your marketing strategy. Read More

In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listing in Wikipedia can help validate their existence and more. If you want your organization to be listed in Wikipedia, Walsh and others who’ve succeeded recommend the following steps. Read More

There are two groups of people who cold call: telemarketing firms and professional salespeople. For telemarketing firms, cold calling is what they do. For professional salespeople, cold calling is one tool in an arsenal of many tools (or at least it had better be). There are many reasons that salespeople don’t like cold calling, but in professional salespeople, it is rarely a fear of rejection. I Read More

Searching for the next big idea that will revolutionize your marketing and gain new customers? Well, the answer just might be found in history that you can adapt for your business today. Here is one story which has similarities to today’s environment and the challenges facing small business.
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When business is strong, we sometimes forget about being frugal, but we all remember the "bad days" of the appraisal recession in the mid-1990s. You don't want to be scrambling to "do something" if you are in a cash crunch. If you are doing okay, why not cut some costs and put more money in your pocket? Read More

Do you give up easily, or do you pursue projects to completion? The answer to that question has a direct bearing on your level of success. Read More

Up and coming web design trends for 2010 are explored. Topics include flashy is out, practical is in, a real presence behind your site, analytics, widgets, apps and more.

2010 may title the scale of small busines websites over the 50% limit Read More

Someone once said, “Life is not about waiting for storms to pass… it’s about learning to dance in the rain.” And what I am writing about today is learning to dance in the rain. That means taking charge of the things which are under our control. Read More

This video from the U.S. Department of Commerce on information technology security may sound a bit shrill and paranoid from time to time but in view of recent cyber attacks against Twitter and the presence of potentially sensitive information online as part of many small business operations today it can be very sobering as well. Could access to a single code or piece of technology in your small b Read More

Another year in the world of SEO has come to an end, and it’s time to put together your SEO strategy and to-do list for 2010. A new year means another chance Read More