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Buyers are not fooled. They find these lame attempts at rapport-building gratuitous and insincere. Over time, they become numb to rapport-building efforts. If you want people to buy you, forget about rapport. Remove the word from your vocabulary. Instead, focus on.. Read More

The power of the Apple brand never ceases to amaze me. The iPhone 4 launched today, and loyal Apple fans rushed to be among the first to have the newest generation of iPhone.. Read More

Customers remember the things you messed up all by themselves. It’s your job to highlight the times you went “above and beyond” for them Read More

Would you meet a potential client with stains all over your clothes? No? Why, then, do so many people do so, in a metaphorical sense, when they are promoting themselves with words Read More

Newsletters, while very effective marketing tools, are quite common and you need yours to stand out. Here are 5 tips (and some samples) to inspire you Read More

Ever wonder what happens to social media and web-based email account when a person dies? Read this comprehensive guide that covers major services like Twitter Read More

What’s your business marketing message? Many small businesses are confused about what their marketing message is and how they should communicate it to the outside world. Here are seven steps you can take to develop a marketing message that grabs the attention of your customers, speaks to them, and promotes action Read More

I’ll never forget my grandfather’s reaction just after I graduated from college when I told him I had gotten a job with IBM. He was thrilled! Thrilled and impressed that I had be able to land such a fabulous entry level job. Then he asked, “Doing what?” My answer literally devastated him. “Sales? You mean you couldn’t get a real job? Read More

When she wrote to me about her company, Katie O'Neill stressed the fact that Kt Steppers is a Mom-owned business. She told me she loves being referred to as a "Mompreneur", and after reading her story, I can really appreciate why. Recently we've featured some mom-owned businesses on this blog, and I am loving all these inspiring stories from women who do it all, and then some Read More

Why is it that annoying songs and jingles stay in our minds? The answer has great implications in the world of business!

It's an irreverant and serious look at why the "pesky" wheel gets the business grease...with research to back it up Read More