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With the immediate and ubiquitous nature of the Internet, it's more important than ever for small business owners to join the conversation online and help to manage their company's reputation. Get tips from Marc Karasu on leveraging customer reviews. Read More

Greenwashing – the act of making people and customers believe your company is green when it really isn’t – is being targeted much more closely than ever before. Here are a few tips to help you be more green with your marketing, based on new FTC green guides: Read More

The Small Business Administration helps many franchise businesses get started and grow. But does it really matter if the franchise you want has been through the SBA franchise approval process? Read More

The emergence of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “Open Leadership.” The mantra of open leadership is “Be Open, Be Transparent, and Be Authentic.” This is counter to the traditional business premise Read More

The first thing you must do is identify where your audience is already engaged. Beyond that, here are 8 Tips for marketing your new social network or subscription site. Read More

Watch any credit card commercial these days and you’re sure to find big budget productions in exotic locations, movie-star voice overs, or memorable jingles. Here are some of the best from Canada. Read More

Rather than write a post this week...I wanted to instigate a discussion. So here goes: I think most of us would agree social media is changing the way we communicate and even changing the way we do business... Read More

Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing -- achieving conventional goals with unconventional methods.

The free social-media site Twitter has become one of the most popular weapons in the Read More

No matter how excited you are about it, no matter how much you believe—and you absolutely must believe—you don’t sell what you want to sell. Read More

Normally, I refrain from commenting on specific organizations, particularly when they are clients, and I’m going to be critical. But I have to applaud Jack Welch’s comments at the World Business Forum on the way HP’s Board has handled (or not handled) leadership development and succession planning Read More