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Laddering is a market-research technique that seeks to explain why people buy and use products and services. Small-business owners, you can utilize laddering to create products, services, and marketing campaigns that tap into your customers’ emotional desires. Read More

Interview with Sam Rosen and Steve Haase of Thought Lead on how they pulled off The Influencer Project online event and their advice for doing online events. Read More

Product is important, product knowledge is important, but neither is as important as the ability to sell if your are looking for consistent results. I would much rather have someone who can sell and teach him about product, than having a product expert with the hope of teaching them to sell. Read More

Your company's website should be making you money. If your website is a cost centre in your business. If it sucks time and money and it doesn't create profit, then there is something wrong. Read More

With literally thousands and thousands of competitors how will you be found in the crowd?

Great tips and advice from a beloved character who has no problem standing out and getting noticed! Read More

In life failure is inevitable. Sure it hurts, it's made fun of, it's pushed to the side to find the success stories, and its generally not welcome... Read More

It is easy to rationalize away losing to another competitor. But you were beaten by another salesperson. Accepting this is the key to improving. Read More

When someone asks me for the best way to fund a startup, I always say bootstrap it, meaning fund it yourself and grow organically. Bootstrapping avoids all the cost, pain, and distractions of finding angels or VCs, and allows you to keep control and all your hard-earned equity for yourself. Read More

Are you using the Google Places feature to market your local business? Take a look at the post from the Google Small Business Blog showing how a local dentist took advantage of this free service to promote and grow his local practice. Plenty of online marketing today centers around local search the Read More

Sometimes, stating the obvious is nothing more than that; merely verbalizing what everybody in the audience already knows. Sometimes, something is obvious to the speaker/writer, but is genuinely a novel concept for the audience. Sometimes, everybody already knows, but only a few actually practice Read More