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What role does Mojo (the business equivalent of charisma) play in making a company great? Would any business choose to be small over being big? Well ... Read More

It’s been a while since I’ve had a rant about people who represent our profession poorly. Today, I was a victim of one of the most dishonest and ineffective calls I’ve ever experienced. Not only did the salesperson represent himself dishonestly, but he has given me a negative impression of his c Read More

Times have changed in marketing. Chances are if you hold a marketing degree from 2009 and prior to that, you learned all about outbound marketing. I can confidently say that because I hold a marketing degree from May 0f 2009. Once I graduated and started working at The Discovery Communications Grou Read More

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This week’s "Friday Bits" includes: a great source for free design information; the funniest thing I read this week; solopreneurial spirit in Nigeria; why a Web post drew huge traffic; how to make your site faster; and your shot (no chaser) of “botpreneur.” Read More

How does a top 10 sandwich franchise end up in a $206 million legal settlement with its franchisees? That’s not important. What’s important to you is that this information is publicly available. If you are interested in this franchise brand, you should know about this settlement. Read More

Item 19 in the Franchise Disclosure Document (FDD) -- Financial Performance Representation, or FPR, which can include a range of actual or potential income, sales, gross or net profits.
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Successful startups are all about turning ideas into action. These actions must be the hard part, since entrepreneurs always seem to come to me with ideas, and ask me for help on the actions. That has always seemed strange to me, since the magic is supposed to be in the ideas, and the actions are t Read More

Starting a new business is a big deal. And, let’s be honest, it’s a lot of hard work.

The truth is, successful entrepreneurs have certain personality traits that allow them to go from a great idea to a thriving business. Often a person’s success has much less to do with what they know and more Read More

Does your website need a refresh? Making periodic updates to your site can help you keep up with popular online trends as well as improve its usability and visual appeal. Read More