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Why you should be using press releases as part of your marketing strategy and a quick cheat sheet on how to get it done Read More

We all want to show up on the front page of Google, Yahoo, and Bing, but search engine optimization needs to be natural. SEO takes time and work, not quick, sneaky, black hat fixes. Here are 5 black hat techniques every business should avoi Read More

Starting out online is not a lengthy process like the off line counterparts. You can start a brand new online business in just 30 minutes - and faster for your second, third, and so on. Here's how Read More

Are you operating a business that just satisfies the customers? Are you okay with being labeled as an average business? Well, I hope not! The difficult part in all of this is when someone doesn’t know that their business is just average. A lot of times a business can revert to just doing what others do because it’s simple to just operate business at the level of competition, but what usually happens next is the famous price war. Since nobody can come up with something new and unique to give the customers more value, the thought is I’ll just keep my prices lower than others. If a business is running on this strategy then a serious wake-up call is needed! Here are few things to help you start doing business better than your competitors Read More

While Linked-in is acknowledged as the premier business-oriented social networking site, many people look at it as a simple online CV or resume. But Linked-in is greatly underrated as a place to showcase your talents, grow your capabilities, and develop new business opportunities. Read More

We all waste time. Sometimes it’s un-avoidable, like cooling your heels in the customer’s lobby waiting to get escorted up to the decision-maker’s office. Sometimes it’s self-inflicted. Ever had “one more cup of coffee” in the break-room or check your stock portfolio during working hours? Sometimes whiling away a small chunk of the day can even be a good thing. If I blow a sales call, five or ten minutes of feeling sorry for myself somehow helps me get back on track Read More

Having a shorter sales cycle is good for a number of reasons, but many take the quest to far. The goal is to have the optimal duration to a cycle, and then concentrate efforts and energy on having ample of the right type of prospects in your pipeline Read More

Selling and Marketing Yourself Means Spelling Out ALL of the Benefits, Advantages and Value to Your Prospects and Customers!

Join me for a serious, though weird and irreverant, look at these principles.. Read More

Have you ever run across a spelling error in business communications and made a judgment about the company? If you view spelling as a big hassle, read this post to discover how it could be hurting your business Read More

Could Boise, Idaho, be the new hot bed of small business growth in the U.S. Why not your home town no matter how large or small? Search giant Google claimed in an early post of its new small business blog that an estimated $72 million had been generated by business in Idaho using its online advertising tools and sited other recent reports on the growth of small business in Boise as the reason for a recent visit. How are you using the tools of the Internet to leverage your small business in your own home town? We would love to hear your story. Please leave it in the comment section below. Read More