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They say two things are certain in life: death and taxes. To that, I’d add a third: rising health-care costs. According to the latest Behind the Numbers study by PwC’s Health Research Institute, which monitors medical costs, the cost of health care is projected to rise by 8.5 percent next year, an Read More

When the recession hit, the B2B buying cycle was dramatically changed. Suddenly every penny had to be accounted for, every expense carefully analyzed, every cost evaluated. If it wasn’t necessary to the operation of the business, it was shut down. People couldn’t afford to be frivolous, with either Read More

A couple of years ago, I saw first hand what can happen to a founder, and the business, when the founder practices unhealthy habits, such as working 20 hours a day. A typical “Type A” personality, with boundless energy and enthusiasm, she aggravated some previous health limitations until she was be Read More

Part of me hesitates to post this post because it’s point is so obvious. Read on and you’ll see why I decided to go ahead.

Let’s say you’re in the process of buying a car …or a boat …or a refrigerator. You ask the sales rep what value their company provides to their customers. The answer you Read More

Getting the federal government to buy from your company is one way to open up new markets and get reliable, repeat customers. But to break into government contracting—if you’ve never done it or have merely dipped your toe in the water—requires learning the ropes. Read More

Has your small business considered a Groupon campaign? This post provides you with the costs and benefits of launching a Groupon campaign...and what you should consider before doing so. Read More

Imagine walking into a store to purchase a particular item. As you pass through the door, you receive a promotional ad from the retailer on your cellphone, but the discount is for another, unrelated product that you happen to be actively searching for. Did they read your mind? Read More

The U.S. has technically hit its national debt ceiling. Really, we’re out of money. See what the debt ceiling is and why you should care. It might even affect your business. Read More