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Here’s what I think will be significantly important in 2014, based on conversations I’ve had with marketing and PR professionals at the consultant, startup, brand, and agency level: Read More

So what did we learn last year that we might apply and extend into the next? Here are five strategies for keeping innovation flowing and the business growing. Read More

With a smarter and Internet-dependent market, the need for traditional sales people has lessened over the years and might even come to extinction in the next four years. Read More

Outsourcing Insider reported that more entrepreneurs these days admit that it’s harder to run a small business because of lack of resources, and probably, the right people, skills, and technology. This is when my question comes in - do you have what it takes to become a successful business owner? Read More

There are still misconceptions on how to use social media to drive sales and which services are worth the investment. Here are four of the most common myths about social media marketing, along with the facts and suggested strategies for turning these fallacies to your benefit. Read More

Whether you’re an individual, a small-medium sized company or a global brand, social media can make you or break you. That being said, it is essential for businesses to be careful with the content they post on social media, without sacrificing quality and creativity. Read on these 6 mistakes to avo Read More

Small and medium-sized enterprises truly need to become present online, especially on major social networking sites. Learn from this article the four reasons why they definitely should go online. Read More

For small business owners, following top social media influencers on finance is one of the easiest ways to get updated with finance and financial news. According to their Klout score, we list down 9 must-follow influential tweeting individuals on finance. Read More

Here is a list of 10 fundamental social media manager traits that most companies will be seeking evidence for, probably in order of importance.

What do you think is the most important trait for social media manager’s to have? Read More

Is it really possible to “do away” with the dangers inherent in any human or business endeavor? Read More