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It struck me how similar customer relationships are to a marriage. Initially, there's the wedding - that exciting part when you land the contract and everyone is full of energy, anticipation and eagerness to please Read More

Starting a non-profit organization is similar to starting any kind of business - together with commitment you need a clear objective, a niche (i.e. an original, unclaimed idea) and a communicable business plan to present to your donors.

You'll also need to understand how to structure your non-profit, what tax exemptions you may qualify for, as well as how you can obtain government grants.

Here is a basic checklist for how to start a non-profit organization Read More

Few things grate on me more than hearing my fellow SEOs talk about how easy local SEO is. There’s less competition! The competition isn’t SEO savvy! Keyword choices are limited! It’s a piece of cake, they say. That’s about as accurate as me saying that traditional SEO is a piece of cake. Sweeping generalizations are often wrong, and this shows why local SEO isn’t as easy as many think it is. Read More

Just last year, I became a mother for the first time. My son just turned one (time flies, doesn’t it?) and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Read More

There are few things more valuable in business than a mentor – someone who’s “been there, done that”. The General Services Administration (GSA) offers a Mentor-Protégé Program that is specifically designed to encourage prime contractors to help small businesses be more successful in government contracting and enhance their ability to perform successfully on government contracts and subcontracts.

Read more and find out if your small business is eligible Read More

Recent stats show that more and more consumers are “Binging” when searching online. Learn how to improve your rankings in this popular search engine Read More

Accurate sales numbers help not only your company, but also you. Here are 6 tips you can use to help you create more accurate sales numbers Read More

There are always going to be challenges to deal with in selling, the question is how to not let them occur to begin with. If there hurdles you need to deal with regularly, why not just take them away.
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Looking for a Degree in Business? Forget Harvard! Forget Wharton. Forget huge student loan repayments! Biz Sugar is free, it's where great business minds congregate, it's a community...and IT ROCKS Read More

For big companies going online in the '90s, the Internet was a shocker, laying bare all the silos within their organizations, as those units communicated directly to customers, with no homogenizing layer of customer service in between
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