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As the marketer of your brand it is essential you know what marketing activities (including what I call sub activities) produce the greatest results and to do it in the most effective way. After all who has time or money to waste? Here are simple tips to track their effectiveness. Read More

You know what I think. What do you think it means to embrace sales? What do you think you have to believe about sales and selling to be truly successful? Read More

How I Won Clients? What follows is my (accidental) strategy to building my freelance business to the point of needing to turn down work requests on a daily basis Read More

With federal and state budgets still struggling, lawmakers are looking for ways to increase the money coming into their tills. Sales taxes are about a third of total state tax collections, second only to personal income taxes as the largest source of state revenue. But the Internet Tax Nondiscrimin Read More

I've spent much of my time over the past few weeks participating in a number of sales kick-off meetings. January is always a great month (at least for those on an calendar fiscal year). It's when we get to start all over. Whatever happened last year is behind us. We start anew, we have new quotas, Read More

What are your goals for 2011? When you think about making goals, do you cringe and roll your eyes, or do you get excited to plan for the New Year? Regardless of the degree of your enthusiasm, you're bound to fail if you don't know the right way to set goals and follow through. Read More

Just when I thought the buzz around Google’s failed purchase of Groupon couldn’t get any more absurd, I saw an interview with Groupon's CEO Andrew Mason on Charlie Rose who said, “We are going to be the savior for small business.”

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Genetically speaking they have the same DNA.

So why does one build skyscrapers in Manhattan while the other serves burgers and fries in a small-town American diner? Read More

Do you ever get customer complaints? How do you respond to them? Why not use them to your advantage and gain a happy customer. Read More

Questions are not only great for involving buyers in the process, but they can help in dealing with the competition too. The right question left in the right place with a buyer can go a long way in keeping the competition at bay. Read More