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This year, this possibility...you're on the doorstep of a new world. Business is changing and re-forming itself. What are you seeing from this doorstep? Read More

To avoid the Procrustean bed, you have to work on the variable that has the greatest impact on sales results and the greatest impact on productivity; that variable is the win rate. Read More

The importance of Online Video Advertising for Business to portraying their messages and products online using creative videos and share them on social networks sites Read More

About three years ago, I got tricked by a site called Quechup. And now it has happened again... This time the site is called ShoppyBag. I hope that I haven't "forwarded" any spam to your inbox... How do you protect yourself against this kind of spam? Read More

Using brand mantra as an anchor for small business advertising just might be the most critical step you will ever take in planning a long term advertising and marketing program. Many make the mistake of ignoring the creation of brand mantra thinking it is nothing but some unnecessary drama...
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Even though I find it hard to believe that a company going forward into 2011 would not be willing to participate in social media, I guess there will always be a few still on the fence waiting to dive in. Here is what companies are missing by not using social media Read More

Maybe it’s my age, but I’m finally able to confront the fact that there are a few business lessons that are:

* Unquestionably true
* Have been taught to me by mentors, customers and various & sundry successful, experienced executives
* Have been beaten into me by the relentless for Read More

We would all love a blog post that goes ‘viral’ and gets a lot of attention. Some of us want it so bad we dream of it and how to make it happen. A blog post that makes you go wow, that’s good stuff, I need to do that and I need to do that right now. A blog post that stops you dead in your tracks. Read More

1776: British Forces went to war to defend their Empire. Clad, they were in bright redcoats which screamed "HIT ME" as they stood in the open.

Business in the 21st century is COMBAT. And modern-times demand modern methods. Failure to adapt can man a bloody outcome! Read More

Interview with Tucker Max, best selling author, on how he left the corporate world and went after a big idea of becoming a professional writer. Read More