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Growing and utilizing your email list is a must for any business that’s committed to building their brand awareness and increasing conversions. It’s not just as simple as sending an e-newsletter every month. A thoughtful, robust email strategy can help your business by leaps and bounds. Read More

It happens here and there. Facebook goes down, Instagram goes down, and everyone runs to Twitter to figure out WTF is going on. I want to talk about the importance of spreading your social media following and building your email list.
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First, connect your Instagram business account to your Facebook Business page! This will give you access to the Creator Studio on Facebook where you can track your stats, upload and schedule content to post on Instagram and IGTV! This is a game changer. Read More

$35 billion in sales is generated annually using email.

For each ~$1 spent on a given email campaign, the Return On Investment equaled ~$38 in 2017.

At Process Street, we know email is a popular, practical and powerful way to connect with people. When done right…
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Small businesses often only have limited resources to work with. Whether you’re looking to improve your marketing efforts or go on a business trip, it’s important to consider every investment carefully. These tips from members of the online small business community can help you make the most of the Read More

The world of marketing has been transformed over the last few decades. However, which of the industries stand to benefit the most from effective marketing? Read More

Design is all about communication and perception — great design is the path you take to convince people to trust you enough to buy from you.

Design is all about communication and perception — in short, it’s how you convince people to buy your products and services. This is the visual foundation Read More

In the “Mad Men” era of the 1960s, the workforce was a drastically different place. Overt sexual harassment, bigotry, and chauvinism were a standard part of office culture. Employers could legally categorize their newspaper classified posts by gender, race, or religion, and women and minorities wer Read More

Last week, Facebook announced details of their highly anticipated blockchain payments solution, Libra. Set to launch in 2020, the social network giants’ bold attempt at introducing a new global currency is being received with mixed emotions. Is this a step in the right direction for blockchain? Read More

Many people use QR codes, mostly ineffectively — Learn how to use QR Codes to engage customers with your 2019 marketing campaign. Read More