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Social media has become a powerful way to reach people across the world. Mobile devices have made it an even more effective marketing medium. However, it also makes things more complex. Read More

Want a guide to Google Analytics? While this is a longstanding analytics tool on the Internet, we still have a lot to learn on this matter. Here is a little guide that may help you. Read More

Many business owners don't understand the multipliers and multiple that give a small business its value. Valuation of a small business is a combination of art and science. No two small companies are alike. A multiple of profits or cash flow is only the starting point. Read More

Did you know that 50% of B2B startups fail? You may find this surprising. But these are some factors why they end up failing. Read More

Consumers are 7 per cent more likely to click on a display ad during the weekend, says Adform’s Quarterly Media Barometer. Surprisingly, the average cost for online advertising at the weekend was found to be lowest, around 12 per cent lower than during the week. Read More

People learn from their mistakes and smart people learn from the mistakes of others. If you want to start a successful blog or you already have a blog, but it’s just not giving the results you would like then you should first learn the blogging mistakes that other bloggers do and make sure you aren Read More

Practicing effective business continuity is the best way to make sure that your company keeps running even when it doesn't seem like it should. Read More

In today's social era, increased connectivity and knowledge sharing has led marketers to pay more attention to the science and art of influence marketing, business thought leadership, community and peer networking, and a stronger emphasis on inbound marketing. Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

Here are five reasons your business needs to rethink its avoidance of sites like Facebook and Twitter. Read More