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Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

Here are five reasons your business needs to rethink its avoidance of sites like Facebook and Twitter. Read More

The best laid plans don't always work out.

The fact is, life is difficult. And it seems to get in the way of achieving our goals, doesn't it?

I don't know about you, but I've been sidetracked a number of times over the past two years. My four kids' involvement in many activities is a constant Read More

Mateo Llinas, account director at YieldMo and mobile expert, takes us through how to write a mobile ad and the keys to improving performance and engagement through the enclosed tips. Read More

I have a checklist of how perfect WiFi service in an hotel should look like. After staying in a hotel I usually send this checklist to the reception. I believe this checklist will be useful for anyone from hospitality industry. Read More

What you need to know when crafting an effective social media strategy for your startup.

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just Read More

Niche doesn't matter. Your blogging experience doesn't matter. Your skills don't matter and your earnings don't matter as well. If you are a blogger, there are something that you have to do and keep doing without caring about anything said above. Read More

Want to have your own business and want to succeed at it? Then, you should avoid these myths like a plague. Here are 6 business ownership myths that you must absolutely avoid. Read More

Online marketing will not be complete without content marketing. But in content marketing, it is not enough that you have the content to write. You also need to know which plugins you should use. Here are some of the best content plugins out there. Read More

We've all been rejected in business, but it's how we deal with it that ultimately defines us. These 7 tips can help you handle an embarrassing situation gracefully. Read More