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If you want your business to have the very best content marketing strategy, you can't fall victim to these 4 things. Read More

Before online advertising, a five-word print slogan could sell millions. A captivating billboard picture could convert thousands of brand advocates. A 30-second TV commercial could get millions hooked on that company. In this digital advertising era, Google is integrating those powerful, old school Read More

Google in a bid to return the best quality/matching results for web searches tend to favor fresh content for some queries as Matt Cutts in one of his video tutorials rightly confirmed. Matt explained that Google uses content freshness in scoring and ranking a page. Read More

Content marketing is all the hype these days and understandably so. With a great topic, thorough research and promotion, a great piece of content can bloom into a linkable asset that effectively drives and attracts traffic, and increases brand visibility. Read More

If your startup is looking for an Angel investor, does it makes sense to present your plan to flocks of Angels, and assume that at least one will swoop down and scoop you up? In reality, hitting large numbers of Angels in multiple locations with a generic pitch is one of the least productive approa Read More

Despite what their name implies, non-profit organizations often focus the vast majority of their time and energy on securing funds. Whether your non-profit organization aims to save the desert tortoise or to preserve the Great Plains, its success depends on donations from donors both great and smal Read More

Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren’t already using your services, how are they going to find out about you? Read More

The foundation of any SEO campaign is your keyword research. The keywords you decide to incorporate into your SEO (both onsite, offsite, and with your content marketing) will determine what kind of search your website will rank for in the SERPs, thereby determining what kind of searcher finds ... Read More

If you follow BuyerZone on Facebook, you heard last month that our Q2 MVP was Warren Prim. Warren was recognized for his killer skills in sales, in addition to celebrating his one year anniversary at BuyerZone.

We stole Warren away from his sales calls so we could pick his brain on how sales has Read More

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. But PR in the wrong hands can also be incredibly damaging. Here's a good example. Read More