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Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex.

However, while these platforms are decent starting points for brands looking to identify influencers, they don’t really go deep enough Read More

… sometimes it’s risky business… other times it’s the best thing you never did… and often, it’s absolutely what you should do. Especially if it makes you feel a little nervous… Read More

An array of new video messaging tools are available to businesses including Vine, Tout and Viddy. Different apps have sightly different features and may only be available on certain devices and be more useful on some social media platforms than others. All offer you an unprecedented way to use brie Read More

Being stumped on truly difficult issues and working with the customer to solve them is a blessing. It changes both the customer and us. We innovate, we create, we grow, we learn -- together. We collaborate, creating solutions we couldn't have imagined otherwise. Read More

Whether you're creating an ad, a promotion or some other kind of marketing message, don't forget to include a call to action. This is a simple statement that tells your customer what action you want them to take and ideally that includes a sense of immediacy or urgency encouraging customers to take Read More

Some rich people inherit their wealth; others earn it from nothing. However, there is one thing that is abundantly clear: Rich people think much differently from the average person. Read More

A new free social media management tool lets marketers dig up data about any Twitter account, allowing for a significant increase in retweets. @Hubspot @DanZarrella #socialmedia Read More

Institutional investors — such as pension plans, sovereign wealth, insurance companies, and endowments — pool funds in order to invest in securities and other investment products. Read More

Sir Alex Ferguson announced his retirement yesterday. At the same time the WSJ published a great article – When the CEO Burns Out. Reading about Sir Alex’s retirement and the WSJ article reminded me of the pressure and expectations placed on today’s leaders. And the pressure mounts. Read More

Content marketing has officially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initiative. In fact, content marketing is outpacing all other marketing strategies including search engine marketing (67 percent), eve Read More