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Just like a home builds equity, your brand builds equity over time. The process begins with choices on color palette, logo and tagline, and is reinforced over time with careful planning, positioning and consistency.

Many years ago, I worked in marketing research. It was always interes Read More

According to a report distributed by the Angel Capital Education Foundation, total startup funding from venture capital funds, state funds, and angel investors totals approximately $20.8 billion annually. Surprisingly, friends and family contributed nearly three times the amount of capital to thous Read More

Like search engines, people are also constantly asking for answers on Twitter. The difference is that they don't expect Twitter itself to provide those answers, in most cases. Instead, they're asking friends and people they know for help. Sometimes, they're also asking specific companies for help, Read More

This post discusses the myth of overnight success in terms of building a brand online, or taking a brand online. Read More

Did you know that you could add video to your Google Places listing? Here is how to do it and help market your business. Read More

Most of us in the SaaS community realize that carefully tracking your Customer Acquisition Costs or CAC, is a critical component in building a successful and profitable company, but I think it is equally important to understand how traditional software sales and marketing models and SaaS models di Read More

Do you have a Human Capital or Employment Development Strategy? Here's sales coach and author, Leanne Hoagland-Smith with her excellent BizSugar & Bloggertone HPSugartone entry. In spite of the advancement of technology and the expansion from a local to global economy, people still do business with Read More

Starting an ecommerce site is not a difficult task - even a beginner can do it well, according to this UK webmaster hosting blog. Read More

When marketing your brand being seen and heard is one part of the chain that is needed for success, although at times this can be easier said than done.There are no black and white answers to maintaining the awareness and presence of your brand. Here are a few suggestions: Read More

“If you think you can do a thing or think you can’t do a thing, you are right.” Henry Ford made that statement many years ago. It was true then, and it is still true today. The way you think directly affects the results you get. And that directly affects your business. Read More