BizSugar.com › User › businessavante › Voted

Over the past few days, I’ve been participating in a loss review with one of my clients. It was a painful loss, it was a major opportunity, with a prestigious customer. The winner would lock up the business for the foreseeable future. My client had been pursuing this opportunity for over a year. The sale was for a relatively complex piece of capital equipment. The support teams had done many demonstrations and tests, they had made modifications to the base software to support customer requirements. Through the entire process, they were neck to neck with the competition. In the end, they were even slightly lower priced. Read More

How important is social media---Facebook, Twitter, LinkedIn, etc.---to your small business? Well, not necessarily as important as some of your core activities like providing services and products as this amusing video reminds u Read More

Scott Fox posts regularly here at BizSugar, but I thought I'd take a moment to highlight this particularly great video he's created for his online business community, great because it states something that should be obvious to everyone in small business, but perhaps isn't. You WILL need to market your product or service and market it well to stand out from the crowd and be successful in your small business. Marketing is not a dirty word. It MUST be part of your business plan. DON'T make the mistake of thinking a great product or service will market itself. Make sure you have a plan for how to get the word out. Read More

Conversion rate optimization will establish credibility with new users. In the end, you will be handsomely rewarded for helping them find the products and services that they need Read More

Blogging is being promoted as one of the cheapest ways to promote a company or a product, at least in terms of money. Even if a company brings in an outside blog, the cost per post is drastically below the cost of a television spot. Read More

In our creative endeavors, it’s hard to believe that we absolutely need a schedule or some sort of system to do our best work. After all, Pablo Picasso got to work on his own schedule and he did just fine Read More

An Article that presents common problems in intellectual property of written articles in the web. This also presents recommendations on how to address these common problems Read More

Great ideas are not sufficient, it has to go through the whole organization, people has to buy into the idea and make their own.

"A successful product or service has to navigate a complex terrain of hurdles, constraints, technologies, and opportunities. There are myriad market forces, fundamental needs, competitive strategies, core competencies, and market adoption forces. And the product must deliver its promises, not only functioning well, but also providing pleasure in the interaction." Read More

Last week I wrote about how to know if your business will be successful or not (5 Sure-fire Ways To Know If Your Business Will Work Or Not). In one of the comments, Timothy mentioned the importance of bootstrapping a company so I wanted to dedicate this post to how to bootstrap - thanks for the suggestion Timothy! 20 Ways To Bootstrap Your Bu. Read More

Most of us view weekly staff meetings today with a degree of trepidation and frustration. Without clear expectations, two-way communication, and effective execution, they are too often a waste of time for all participants. Many have suggested that it is time re-engineer this process, or eliminate the meetings entirely Read More