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It's the EPITOME of businesses, marketing and advertising gurus everywhere. It's the apex of branding...having a company catchphrase become part of the national lexicon, language and culture.

In 1980s America, two companies hit the JACKPOT thanks to two great catchphrases and two little old ladies Read More

When salespeople hear price objections, the typical reaction is to lower the price. However, that usually results in a loss of revenue. Price objections often lead to price reduction, but with proper sales training, employees can handle them without lowering cost Read More

If you run a small business blog, you might have been in this kind of dilemma: How to deliver value while keeping your blog site well-supported financially Read More

Metrics are critical to managing sales performance. Yet too often, we put in place metrics that are not only meaningless, but misleading. What's the most used useless metric in sales Read More

Great clients make for great work. Become your designer's favorite client and they'll be more than just creative hands, but true business partners Read More

I had a question sent to me the other day wondering what my view was on making your own videos for the web or hiring a video production company to make the videos for you. In my own experience, and personal view, I think original and authentic created videos by the person or business will always win on the web. Read More

First, consider that mobile coupon adoption grows in direct proportion to the U.S. consumer’s level of comfort. As more sophisticated smartphones slowly dominate the mobile device marketplace, coupon adoption will grow. In the meantime, mobile marketers and mobile software vendors need to roll up their respective sleeves and begin resolving some underlying challenges before adoption starts to mask – not address – real issues Read More

At some point, some employees may realize the grass is not greener on the other side of the street. They want to come back Read More

Yup, today’s blog post is about an online source of absolutely great Infographics, that both teach & instruct as well as entertain at the same time! And they’re from an online firm found at elliance.com for those of you who’d like to see what I mean, first hand Read More

Cleveland, Ohio--- Canadian franchise attorney, Michael Webster, (a writer for the franchise-bashing website, BlueMauMau) launched an almost blistering attack on a post about researching a franchise, that Cleveland, Ohio franchise consultant Joel Libava wrote in.. Read More