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You get the call from an advertising agency. "Can you be here in 30 minutes...no time to explain!"

On the way, you're dreaming of the project! Porsche? The NFL? The Marlboro Man? Budweiser!

"No," states the manager when you arrive, "Toilet-bowl cleaner! Read More

A Review of an Article commissioned by an Irish Company into whether people actually look at Facebook advertisements. The University used state of the art eye tracking software and yielded some pretty interesting results ! Read More

We have a saying at my company: We like to see managers get "bloodied up a bit” before moving them into more prominent leadership roles. If we believe someone has management potential, we will intentionally put him in a situation where he will encounter extreme conflict, opposition, or just plain ambiguity (which in and of itself can be very stressful) Read More

Yup, news just in from Chitika Research….every single BING user is worth one and a half Googlers! What do I mean — or rather — what do they mean by that?

“A new study by online ad network Chitika shows that an individual Bing user is worth one and a half individual Google users in value to website owners..." Read More

Nature vs Nurture. The chicken vs the egg. Ali vs Foreman. Yankees vs Red Sox.

And style vs substance. Which is more important in business blogging? Which makes your blog the marketing tool which attracts readers and customers? My answer...which may surprise and appal you.. Read More

I was just at the smAlbany (get it, Albany is Small, smAlbany) Business Expo in glorious Albany, NY. This is the 5th smAlbany Business Expo that has been held by Liberteks.com, a local Computer and IT Firm Read More

Want to get in the mix and go for your chance to win $500? We are excited to announce that YoungEntrepreneur.com is kicking off an ongoing Viral Video Contest. Each month we will sort through video entries to find one winner who will win a $500 cash prize - and be featured in a post like this one Read More

Do you have a Content Marketing Strategy? Maybe you should. Content Marketing is a way to think about Social Media as a deliberate branding strategy for your business. Think of it this way: Social Media allows people to share information they care about. Content Marketing is about creating information that people will want to share Read More

Doing sponsorships is becoming more and more popular especially on the internet. Sponsorships can be a great way to receive extra exposure for your business as long as it is on target and produces results. When we decide to do a sponsorship we must make sure that it is done the right way whether that is us giving a plug to our company or someone else.
Here are a few tips for getting the most out of your sponsorship Read More

See the 12 critical shopping cart features for a website looking to improve ecommerce conversions. Reduce cart abandonment by choosing the right shopping cart Read More