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Do you need marketing help for your business? As a business owner, it can be difficult to find the time to learn how to effectively market Read More

In kicking off a session with a bunch of sales reps and managers, I always try to start with a group discussion that establishes a common bond. Last week I decided to focus on something a lot of customers say that derails a sales call. The first thing I did was project the following words up on the wall:

You don’t understand. We’re different Read More

We seem to notice companies that provide good service. Often it isn't even "great" service that catches our eye. These days it appears that "good enough" is good enough to surprise us.
Have we become so accustomed to low levels of service that we have cause to celebrate when someone actually does what they say they will?
The disenfranchised, inattentive service rep does not surprise you. It is the one who has social skills, does his/her job and remembers to say "thank you" that you remember.
In an extended period of economic decline, as we rewrite society, effectively eliminating the "affluence" of the middle class, money will chase positive experiences. Why aren't more companies putting more focus on exceptional-ism? Especially as social media (the source of word-of-mouth) pulls ahead of other media in terms of growth?
That is the focus of this post on ideationz. Come visit, and please leave a comment.
Thank you. I mean it. Thank YOU.
Rick Pulit Read More

You know him. He’s the perfect networker. He’s at every event. He’s a brilliant conversationalist. He’d give you the shirt off his back. He follows up. He keeps his commitments. He’s always happy to make an introduction Read More

So, you want to increase your business sales? Marketing the right way can cause this to become a reality. The biggest problems most small business owners.. Read More

Small businesses survive on the good credit of their owners and partners. Often you first financing is reliant on the personal credit of the owner or partner. Learn how to fix any blemishes before you start your new venture Read More

From booth design to logistics, the CEO of Exhibit Edge reveals her top 5 pointers on attending your first trade show Read More

Are you in need of small business help to get that extra boost this month? Try these three strategies to get some customers in your door quickly Read More

The about us page on a website serves as the great purpose of informing our visitors what our business does and what we can help them with. However, it is not the coolest kid in school and truly how many of your website visitors actually make it there? Probably not too many, since the home page seems to be the place to give a little snidbit about the business and the about us page is just a place to go for more detail. Let’s reinvent this page to make it popular and make it a place our visitors will want to check out on a day-to-day basis.
Here is what you can do to make the about us page cool for your viewer Read More

Forum promotion is a Search Engine Optimization technique which creates a common platform for the users from different walks of life to discuss various relevant topics. Read More