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Copywriting 101 says: Pitch your marketing message at the right level, matching the education and vocabulary of your audience.

Now unless your target market has specific language needs (like being under 5, or super clever university boffins) your marketing copywriting should be aimed at a high s Read More

If you’re a tired entrepreneur, give yourself a short break. You tend to see things that you don't usually see when you're in the motion. Read More

As usual, we have quite a few Asian start-up on our radar this week, from India, China, Indonesia, Malaysia, Taiwan and Singapore. Read More

By applying customer suggestion tactics small business owners can improve sales by 25%. This post shows practical ideas for implementing customer suggestion tactics. Read More

We make it the customer's job to figure out our value proposition. Sure this was an extreme case. Yes, most of us do articulate our value proposition--at least the generic one that marketing gives us. But we leave it for the customer to sort out what it really means for them. Read More

If you are using a MacBook, Cultofmac made a video to show us how to set up Windows 8 on your Mac by using Boot Camp. Read More

I enjoy the ride on a good commercial airline flight. It’s time that I can use to catch up on tasks that require focus. I throw the headphones on, listen to the best music ever created by mankind (70s music - as if I needed to spell that out), and get to work on the laptop. Nary a thought is given Read More

Better yet, a student’s life can be made a little easier with laptops besides all the iphones and ipads. You somehow still need something solid like a laptop to complete your assignments or some internet marketing activities... Read More

Nobel Prize winner Joseph Stiglitz has a lot to say about market extremists. He predicted the recent economic crisis but nobody listened until it was too late. Read More

Implemented a new feature on YouTube that allows adjustments and apply styles to the videos before publishing them, the online editor for improving the videos. Read More