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What does your company do? and How can your products or services help customers? are two basic and crucial questions for any company. The way they decide to answer them will make a HUGE impact (positive or negative) in the short and long term... Read More

Brands and companies spend millions every year in a quest to achieve awareness and transactions. They do it basically by crafting campaign after campaign. Some of them will yield better results than others of course. Here's the BIG question (and problem) with the saviour campaign approach: Who is m Read More

There's a very simple way to build a listening platform in which you can keep track of all important conversations. All this can be done in less than ten minutes! I made this short video on how you can customise Hootsuite.com to make it work for you as a true listening station, ensuring that the ma Read More

A few weeks ago we shared a video with valuable tips on how to listen to your LinedkIn network, then we wrote about three deadly mistakes to avoid. Today it's time to unfold opportunities you've been missing on this phenomenal business platform..... Read More

Fear is the lone barrier almost every product and service has to overcome in order to succeed. I came up with a list of fears for our services that can hopefully inspire you to work on your own service offer. Read More

Regardless of where you are in the world, if you answered no to the question above, you can stop reading and go and do something more beneficial with your time. Read More

The online landscape is changing so fast, constantly iterating, that it’s no longer sufficient to have a ‘website’, you have to have the right website to market yourself effectively. Websites with slow Flash intros for example are out-dated Read More

Add This is the name of a plugin (website add-on) that's pretty hard to miss on the internet these days. To be precise, it's currently used on over 9 million websites, meaning that if your website doesn't already use it, the chances are high that a blog you publish on... Read More

I was inspired by the question: What are the best free resources for a startup? to organize a list of free resources for small businesses. Here’s the list broken up by category. All of the below resources are either completely free or offer a trimmed down free plan. Read More

As most businesses using Facebook should know by now they must create a Facebook Business Page and not use a personal profile for their business. Here are some hints on how to best use your Facebook page and new applications that are useful for getting likes and engaging with your followers. Read More