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The challenge, I think, is to create a service culture that doesn’t focus so hard on the “big picture” that it loses sight of the details that have the potential to live on in customers’ minds.
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The first step in choosing a new employee is writing the job description. This description gives potential candidates what may be their first look at your company, so you’ll want to make sure you follow these tips to help your job-posting stand out! Read More

The economy is slowly coming out of the slump and every business, irrespective of its size, experienced a downturn. One of the reasons many businesses survived the economic uncertainty is because of their longstanding goodwill. So what is “Goodwill” all about? It is an intangible asset for any busi Read More

Technology has influenced every aspect of how we do business. Does that mean the traditional salesperson obsolete? How three consumer trends have changed sales. Read More

Is leveraging a holiday in marketing promotions or advertising campaigns the right thing for your small business marketing strategy? Before wasting limited advertising dollars, you need to follow these steps. Read More

Is your business starting to get shaky? Do you feel that your motivation to work starts to decline? This article will help you stay positive and be on track with your goals both in business and life. Read More

Big, scary, audacious leaps may cross your path from time to time but they can actually be pretty awesome. I did just that, and as the new year began so did a surprisingly new me. Read More

Each and every small business owner makes decisions daily. Business decisions may be as simple as who on your team is taking the client out for lunch or as complex as developing a marketing strategy or making a business investment. Many small business owners appoint a good financial advisor or an i Read More

Whether you want to be able to think outside the box of your own business, or divide your time giving advice to others, there’s a right and wrong way to do it. Here’s the key. Read More

Do you know what an unconference is? I will soon participate in a "potluck" conference for individuals who are passionate about digital communication and the social web. Have you participated at an unconference on social media? Read More