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An online merchant wrote: "We have always had an issue with offering discounts to our affiliates because then we end up paying the affiliate a commission, discounting the costume to the customer ... and nothing is left for us to even cover our costs. Do you have any other suggestions of promotions Read More

You were born with the three-pound power plant of sales success that is your brain. It’s all yours; you just have to develop and use it. Read More

There’s still a large population out there that rarely shops online. As a result, you have to make your checkout process as simple as possible or else you may risk alienating those who don’t know what they are doing. Read More

"To the memory of a brave and chivalrous foe..."

I just can't get those crazy freaking words out of my head! Read More

The Purple Cow is about you (whether you are a brand, business, blog, whatever), standing out from the crowd of other “cows”. It is about what it’s going to take for you to step out and fill a role that few others can or are willing to do. Read More

Many businesses don’t know how to enter the mobile market, they don’t know from where to start, there’s no in-house know how and it’s generally very expensive to hire external contractors (at least for small businesses). Read More

There are millions of small businesses in the country today. Are they at risk and if so are they adequately protected? This article discusses some of the reasons small and medium sized businesses are sometimes at much or more risk then larger corporations. Read More

Do you dread going to your lawyers office to discuss business matters? From the expensive rates right down to the monstrous wooden desk (honestly, lawyers have the biggest desks I’ve ever seen), visiting your lawyer can be a downright depressing experience. Until now, that is. Read More

He has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. Read More

As the key marketer of your brand do you have enough knowledge to make the correct decisions if you outsource certain marketing activities? If you do not and allow them to have all the knowledge then you could be heading for trouble if their business fails or you break up. A couple of tips to help. Read More