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In a digital-first world, buying and ordering items online has become a go-to shopping method for many consumers. This means that companies with brick-and-mortar locations must get clever with their marketing strategies in order to entice customers to stop by their stores or businesses. That’s wh Read More

Helping veterans with the resources they need to get their business up and running is a great investment all around. This is because they are trained to adapt to new and evolving conditions with the ability to perform under pressure. As a result, they have leadership qualities that help them work w Read More

As an entrepreneur, you always face demands on your time and attention. You start each day feeling like a future titan. Then two minutes into your workday, you resemble something closer to a sooty and bruised firefighter.
“This is what entrepreneurship looks like when it’s working,” you mutter. T Read More

Even though digital channels invade the market seriously, still people believe in and trust brick-and-mortar businesses. Around 72% of local SEO searches would end up visiting the local stores that are nearby.

Local SEO is always a hot topic in digital marketing. Optimizing a business for local Read More

Democratic presidential candidate Andrew Yang said breaking up big tech companies will not revive Main Street businesses while speaking at Tuesday’s debate on CNN.
Yang’s comments diverged from other candidates’ calls to break up big tech, especially Massachusetts Sen. Elizabeth Warren, who has be Read More

Every fall, consumers around the country flock to their local Starbucks to purchase a Pumpkin Spice Latte. In the winter, people often enjoy purchasing scented candles that remind them of candy canes and real Christmas trees. And springtime is the season for Peeps and Reese’s eggs.
These seasonal Read More

Ah, the days before I started using project management software.

I don’t miss them.

70+ hour weeks of pure stress and disorganized skitting from task to task, unable to focus on the things that mattered when they needed to get done. It was a lesson hard-learned but one of the most valuable I’ Read More

Internal links for search engine optimization (SEO); what are the best internal linking for SEO tactics that will improve content SEO? If you’re struggling to build internal links on your site correctly, this article is right for you. Read More

Although my desk at the Salesforce Tower might seem far removed from the kitchen table where I worked as an entrepreneur, small businesses continue to be the heart and soul of everything I do. Prior to working at Salesforce, I co-founded a small children’s lunchbox company with my wife — and we wer Read More

If you want to translate your website into another language, you may be overwhelmed with everything that needs to be done.

But if you understand the stages of the project step-by-step, it's easier to tackle.

Here are the 5 stages of a website localization project. Read More