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Welcome to the golden age of social media and digital communications. That’s why breaking news circulates around the globe so quickly — and it’s also why life as a journalist has become more stressful than ever.
From a marketing perspective, that stress presents a golden opportunity.
As a journal Read More

You wouldn’t hire a plumber to represent your jewelry business at a trade show, right? So why would you hire someone without all the necessary social media know-how to represent your small business online? Social media management is becoming increasingly important in the fast-paced digital world we Read More

The SEO industry has a lingering reputation problem; SEO has long been seen as a means of manipulating your rankings in search engines through trickery. The nature of SEO agencies, for a time, perpetuated this stereotype. Black hat practices were common, and many agencies relied on gimmicks to attr Read More

With specific features in mind as goals, here are some of the ways you can improve your overall branded search visibility: Read More

How is this going to affect content publishers? Marketers? Users? Let’s see if we can answer these questions. Read More

SEO has changed drastically in the last 3 to 4 years. Some of the so-called unknown SEO experts claim that SEO is dead. Is it so?

People says the old traditional methods of SEO are gone and Link Building is dead too.

But there is still confusion in our minds when it comes to ranking a keyword Read More

One way to create these contextual, relevant email experiences is through live content. Justin Foster, co-founder of LiveClicker, a provider of real-time email solutions, shares his insights on the benefits of live content. Read More

There’s a lot of social media noise out there, and it can be easy for people to scroll past your content and move on to the next tidbit in their news feed. Your posts have to do a lot in a short amount of time, so thinking about getting people from your social profile to your website can seem like Read More

Simply put, great customer relationships help build much needed brand loyalty and improves business reputation. Below are some of the best ways your business can build and maintain great customer relationships.... Read More

In this whiteboard Friday video and post, Rand Fishkin of Moz.com lays down a challenge to content marketers. He also shares the criteria for producing unique value-added content that stands out in this crowded web. He touches on Five Criteria Points... Read More