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Too many entrepreneurs still believe that “if we build it, they will come.” With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, Read More

The phrase “going viral” is more commonplace now than ever. Small businesses understand the term and immediately think that they want their next post to “go viral” to garner as much attention as possible. While a single post can incur lots of web hits, social media shares, and other digital attenti Read More

Google Map is an excellent leverage for all brands out there. Optimizing your business for Google Map brings it among the first results in the SERP. Optimization best practices include adding images, specifying the location, having favorable and personalized reviews in support of the brand, etc. Read More

There are online store owners who fail to grow their business because they keep making common mistakes that scare customers away. Read More

There are many parallels that can be drawn between lawyers and Search Engine Optimization (SEO) specialists.

For starters, both know the negative stereotypes that come with their chosen occupations.

For another, both understand the value of creating a web presence online that gets seen by pot Read More

There are proven methods that keep attracting web traffic for your business blog even in the changing SEO playfield. Here are some of them. Read More

If your life’s passion is running a small business like a bakery, you know how important marketing is. Social media can help keep your fans coming back again and again, and encourage new business as well. Chances are you don’t have a lot of time to think about what you’re going to post on your soci Read More

Learn in the podcast or blog article below what’s should be behind your marketing strategies and some ideas on how you can make it easy for your customers to buy from you either online or offline so that you can maximize your revenue and profits. Read More

Does the copywriting on your website sound more like you're trying to sing bad karaoke than adding a fresh new voice to the industry? Here's how to tell and why it matters. Read More

Last year, the number of emails sent and received totalled over 205 billion.

The world is, without a doubt, addicted to our inboxes. And because of that, despite what the clickbait-generating marketing “gurus” want you to believe, no, email marketing is not dead. Read More